Privacy policy

Last updated: June 4, 2026

This Privacy Policy describes how DB Ecom Group LLC ("VikingsBrand," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from shopvikingsbrand.com (the "Site") or otherwise communicate with us (collectively, the "Services"). By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Business contact:
DB Ecom Group LLC
30 N Gould St, Sheridan, WY 82801, United States
Email: support@shopvikingsbrand.com

1. Information We Collect

Information you provide directly to us, including when you:

  • Place an order (name, billing and shipping address, email address, phone number, and payment confirmation details)
  • Create an account or sign up for our newsletter (email address, password, preferences)
  • Contact customer support (your message, contact details, and any information you choose to share)
  • Leave a product review or submit content to the Site
  • Confirm your age or eligibility to purchase age-restricted products

Information collected automatically when you use the Services:

  • Device and browser information (IP address, browser type, operating system, device identifiers)
  • Usage data (pages viewed, links clicked, time on Site, referring URLs)
  • Information collected through cookies and similar tracking technologies (see Section 5)

Information from third parties, such as our payment processors, shipping carriers, analytics providers, and advertising partners.

We do not knowingly collect payment card numbers ourselves. Payment information is collected and processed directly by our payment processors.

2. How We Use Your Information

We use your personal information to:

  • Process, fulfill, and ship your orders and manage your account
  • Verify eligibility and age for the purchase of age-restricted products (such as knives and axes)
  • Process payments and prevent fraud and unauthorized transactions
  • Communicate with you about orders, returns, and customer support requests
  • Send marketing and promotional communications where you have consented, and allow you to opt out at any time
  • Improve and personalize the Services, including analyzing usage and trends
  • Comply with legal obligations and enforce our terms and policies

3. How We Share Your Information

We may share your personal information with:

  • Service providers who perform services on our behalf, including our e-commerce platform (Shopify), payment processors, shipping and fulfillment partners, email and marketing service providers, and analytics providers
  • Advertising partners that help us deliver and measure advertising (for example, social media advertising platforms)
  • Legal and safety recipients, where required to comply with applicable law, legal process, or a governmental request, or to protect our rights, property, or the safety of others
  • Business transfer recipients, in connection with a merger, acquisition, financing, or sale of all or part of our business

We do not sell your personal information for money. Certain disclosures to advertising partners may be considered a "sale" or "sharing" under some U.S. state privacy laws; you may opt out as described in Section 7.

4. International Data Transfers

We are based in the United States and process information in the United States. If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Services. These include:

  • Essential cookies required for the Site to function (such as keeping items in your cart)
  • Analytics cookies that help us understand how visitors use the Site
  • Advertising cookies that help us deliver and measure marketing

You can control cookies through your browser settings and, where available, through the cookie banner or preference tools on our Site. Disabling certain cookies may affect how the Site works.

6. Data Retention

We retain your personal information for as long as necessary to provide the Services, fulfill the purposes described in this Privacy Policy, comply with our legal obligations (including tax and accounting requirements), resolve disputes, and enforce our agreements.

7. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Opt out of marketing communications
  • Opt out of the "sale" or "sharing" of your personal information and of targeted advertising
  • Not be discriminated against for exercising your rights

California residents have rights under the California Consumer Privacy Act (CCPA/CPRA), including the rights to know, delete, correct, and opt out of the sale or sharing of personal information.

To exercise any of these rights, contact us at support@shopvikingsbrand.com. We may need to verify your identity before responding. You may also designate an authorized agent to make a request on your behalf.

8. Children's Privacy

The Services are not directed to children, and we do not knowingly collect personal information from anyone under the age of 13. Because we sell age-restricted products, purchases may only be made by individuals who are at least 18 years of age (or the minimum age required by your local jurisdiction). If you believe a child has provided us with personal information, please contact us so we can delete it.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will post the updated version on this page and revise the "Last updated" date above.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

DB Ecom Group LLC
30 N Gould St, Sheridan, WY 82801, United States
Email: support@shopvikingsbrand.com